Textile and Print Design are my first trade, I have over 10 years experience in creating seasonal print direction, colorways and original artwork that is development and production ready. I have worked with factories from all over the world and am able to advise on methods and techniques to ensure artwork execution meets your expectations. I have worked with AG Jeans, Roxy, Outerknown, Joie, Farmgirl Flowers, Nicholas the Label and Amuse Society on artwork creation and development.
Concept Design:
Focusing on building your brand's seasonal story, my process of Concept Design takes your brand's identity and fuses it with the industries forecasted trends. I specialize in building color palettes, print/pattern direction, fabric/material concepts and silhouette direction. Previous experience with brands like Roxy, Outerknown, Joie and Frame have provided me with the tools I need to ensure your team's concept is catered exactly to you and fits your brand's identity. I will work with your team to create your seasonal direction and translate it into collateral that can be used from concept to market. Providing you with the tools you will need to tell your seasonal story effectively and help create a clear guide for merchandising and sales teams.